１．做好市场定位,明确发展方向是根本《中邮专送广告》的发布主要是通过邮政投递网络来实现,受众为广大居民家庭。针对面向居民家庭推介有关衣、食、住、行、用日常消费品的广告媒体缺乏,而老百姓又非常需要这类信息的实际,《中邮专送广告》业务应充分利用邮政良好的社会信誉 1. Good market positioning, a clear direction of development is the fundamental “Post special advertising” release mainly through the postal delivery network to achieve the audience for the majority of households. In view of the lack of advertisement media for promoting promotion of clothing, food, shelter, transportation and daily necessities for residents’ families, people in general need this information very much. The business of postal delivery advertising should make full use of postal good social reputation