在德国,发布广告使用最普遍的不是标语、灯箱和巨幅广告牌,而是一种专门的广告柱。在德国城市随处可见类似中国老式邮筒一样的上下一般粗的广告柱,而那些超级市场、连锁店甚至在自己面街的橱窗上贴简明扼要的减价信息。除了广告柱、报纸和载货车上的广告,德国最普遍、最行之有效的广告形式是每天塞到居民信箱里的 In Germany, the most common use of advertising in advertising is not banners, light boxes and huge billboards, but rather a special advertising column. In German cities, there are ad columns that are roughly the same as China’s old mailboxes, and those supermarkets and chain stores even put concise price reduction information on their street windows. In addition to advertisements on advertising pillars, newspapers, and trucks, the most common and effective form of advertising in Germany is the daily incorporation of resident mailboxes.