论文部分内容阅读
高校旅游管理本科专业对市场调查内容的学习,是一项具技术含量的专业教学工作。从江西高校旅游管理本科专业市场调查教学内容设置现状来看,无论是课程设置和内容安排均存在计划性不足等问题,造成各高校参差不齐的局面。本文剖析高校旅游管理专业开设市场调查类课程及安排相关教学内容方面存在的问题,并就此提出优化教学计划中市场调查教学内容布局的思路。
University tourism management undergraduate professional content of market research, is a technical content of professional teaching. Judging from the status quo of setting up the teaching contents of undergraduate tourism management undergraduate courses in Jiangxi universities, both the curriculum and the contents arrangement have some problems such as lack of planning, which leads to the uneven situation of various colleges and universities. This article analyzes the existing problems in setting up market research courses and arranging relevant teaching contents in tourism management major of colleges and universities and puts forward the idea of optimizing the teaching contents layout of market investigation in the teaching plan.