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近年来,随着新兴户外广告的快速发展,广告语言已成为影响人们文化生活的一种潜移默化的因素。吉首作为立足于湖南湘西少数民族地区的内陆城市,其户外广告的语言使用不仅成为了企业与消费者交流沟通的重要媒介,更是具有研究当地民族文化的重要价值。本文以湖南省吉首市市区户外广告语言为研究对象,通过对大量广告语言的收集、分析,从语言学角度探求该地区户外广告语言所传递出的文化特征。
In recent years, with the rapid development of new outdoor advertisements, advertising language has become a subtle factor affecting people’s cultural life. Jishou, as a inland city based on the ethnic minority areas in western Hunan province, has not only become an important medium for communication between enterprises and consumers, but also has important value for studying local ethnic cultures. This paper takes the outdoor advertising language of Jishou City in Hunan Province as the research object. Through the collection and analysis of a large number of advertising languages, this paper explores the cultural characteristics of the outdoor advertising language in the region from the perspective of linguistics.