市场竞争已经从机会竞争、要素竞争进入系统竞争的时代,而营销模式代表的就是一个企业的系统力量。在上一期的封面专题《营销模式:从一线来,到一线去》中,我们讨论了企业发现适合自身的实效营销模式的途径。本期我们试图通过对奇客食品营销战略和营销模式变革的深度透视,为本土企业的快速成长提供借鉴。 Market competition has been from the opportunity competition, factor competition into the era of system competition, and marketing model is represented by the power of an enterprise system. In the cover issue of the previous issue, “Marketing Patterns: From Front to Front,” we discussed ways in which companies find effective marketing models that fit their needs. In this issue, we try to provide a reference for the rapid growth of local enterprises through the deep perspective of the changes in the marketing strategy and marketing model of Geeger Foods.