2013年,是中国报业转型发展十分关键的一年。随着科技的日新月异,新媒体所带来的传媒改革在人们的生活中不断上演。根据CNNIC《第33次中国互联网络发展状况统计报告》的数据显示,截至2013年12月,中国网民规模达6.18亿,互联网普及率为45.8%。其中,手机网民规模达5亿,继续保持稳定增长。手机网民规模的持续增长促进了手机端各类应用的发展,成为2013年中国互联网发展的一大亮点。②因此,传统的报业集团所面临的挑战也在不断升级。2013年,整个中国报业在发行量和广告收入都不甚理想的情况下艰难地寻求着突破口:报业转型、融合发展以及依托新媒体的跨界整合都成为这一年中国报业的 In 2013, it was a very crucial year for the development of newspaper industry in China. With the rapid development of science and technology, the media reform brought about by the new media has been staged in people’s lives. According to the CNNIC “33rd Statistical Report on Internet Development in China”, as of December 2013, the number of Internet users in China reached 618 million with the Internet penetration rate of 45.8%. Among them, the number of mobile Internet users reached 500 million and continued to maintain steady growth. The continuous growth of the size of mobile Internet users has promoted the development of various types of applications on mobile terminals and has become a major bright spot in the development of China’s Internet in 2013. Therefore, the challenges faced by the traditional press groups are also escalating. In 2013, the entire Chinese newspaper struggled to find a breakthrough in both circulation and advertising revenue. Press transformation, integration development and cross-border integration based on new media all became the topics for this year’s China newspaper