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当前,我国互联网正以惊人的速度快速发展,互联网强大的渗透力和融合性正在不断地影响着媒体业的整体格局,互联网与传统媒体融合产生的网络报纸、网络期刊、网络广播、网络电视等新兴媒体在社会发展中发挥着越来越大的作用。虽然CMMB是一种新兴的媒体形式,但在其发展的过程中也同样会与互联网相互融合、相互促进、共同发展,所以建设支撑CMMB业务和服务的CMMB互联网网站(以下简称CMMB网站),是当前CMMB建设中的一项重要工作,是顺应媒体发展规律的客观要求。
At present, the rapid development of the Internet in our country is at an alarming rate. The strong penetration and integration of the Internet are constantly influencing the overall pattern of the media industry. The Internet newspapers, online periodicals, Internet radio, Internet TV, etc. generated by the integration of the Internet and traditional media Emerging media play an increasingly important role in social development. Although CMMB is a new form of media, CMMB Internet Website (hereinafter referred to as CMMB website) that supports CMMB business and service will also be constructed in the process of its development in the same way as the Internet will be integrated with each other and promote and develop together. An important task in the current CMMB construction is to meet the objective requirements of the law of media development.