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利用各种方式,让粉丝行动起来,积极热烈地参与到活动中,才能达到微博营销的目的。2010年11月16日,新浪在其首届开发者大会上宣布,新浪微博注册人数已经突破5000万。这一数字说明:年轻的微博已经是当下中国成长最快也最热门的互联网应用平台。面对无限成长潜力,微博营销也日益受到众多企业的关注。然而,在营销实践中,企业发现,自己的微博粉丝虽然达到了一定的数量级,但是营销活动的响应者依然寥寥无几,
Use a variety of ways to allow fans to act together, enthusiastically participate in the activities in order to achieve the purpose of marketing microblogging. On November 16, 2010, Sina announced at its first developer conference that the number of registered Sina Weibo users has exceeded 50 million. This figure shows: young microblogging is now the fastest growing in China, the most popular Internet application platform. The face of unlimited growth potential, microblogging marketing is also increasingly subject to the concern of many enterprises. However, in the marketing practice, the enterprises found that although their microblog fans reached a certain magnitude, the respondents of marketing activities are still very few,