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6月16日,世界品牌实验室(World Brand Lab)在北京发布了201 5年(第十二届)《中国500最具价值品牌》排行榜,青岛啤酒以1055.68亿元的品牌价值成为首个突破千亿价值的啤酒品牌,连续1 2年蝉联中国啤酒行业首位,也是唯一入选的世界级啤酒品牌。青岛啤酒公司旗下的崂山啤酒、汉斯啤酒以及青岛啤酒博物馆分别以1 1 5.68亿元、94.61亿元和33.25亿元同时上榜,再创新高。正如美国《新闻周刊》6月2日的文章所言:《中国在全球最具价值品牌名单中“攻城略地”》。而中国品牌能以独立姿态在全球崛起的背后,是苦练内功、创新中国文化影响力提升的支撑。而以青岛啤酒、茅的中国品牌向世界同时递上了值得
On June 16, World Brand Lab released the list of “500 Most Valuable Brands in China” in 201 5 (the 12th) in Beijing, with Tsingtao Brewery becoming the first brand with a value of 105.568 billion yuan Breaking the one hundred billion worth of beer brand, won the first place in the Chinese beer industry for the first consecutive year and is the only world-class beer brand selected. Laoshan Beer, Hans Beer and Tsingtao Brewery, a subsidiary of Tsingtao Brewery Co. Ltd., hit a record high of 115.68 billion yuan, 9.461 billion yuan and 3.33 billion yuan respectively. As the United States, “Newsweek” June 2 article said: “China in the world’s list of most valuable brands,” siege ". The Chinese brand to an independent gesture behind the rise of the world, is to train strength, innovative culture of China to enhance the influence of support. With Tsingtao Brewery, Mao’s Chinese brand to the world at the same time handed the worth