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文章从互联网时代网络即时通讯环境的情况介绍入手,阐述了情绪符号的定义及其在网络即时通讯环境下的发展进程。随着网络用户个性化需求的日益增长,情绪符号也愈发重要。而情绪符号在提升网络即时通讯平台和情绪符号自身形象拓展这两方面都具有一定的商业价值。由此可以看出,通过论述和探讨情绪符号设计在商业推广方面的价值与意义,将会激发设计师和商家在该领域的进一步探索。
This article starts with the introduction of the network instant messaging environment in the Internet era, and elaborates the definition of the emotion symbol and its development process under the network instant messaging environment. With the growing demand for personalization of Internet users, emotional symbols are also increasingly important. Emotional symbols in the promotion of instant messaging network platform and emotional symbols to expand their own image of both have a certain commercial value. From this we can see that by discussing and discussing the value and meaning of emotion symbolic design in the aspect of commercial promotion, designers and merchants will be further stimulated in this field.