近年来,中国汽车市场的竞争日益激烈。中国汽车工业协会的数据显示,从2006年年底起,小型轿车的销售量开始明显下降,2007年年初开始,经济型轿车市场出现了数次竞争性降价。面对这样的竞争压力,吉利把产品零售价调低了5%～10%,结果销售量同比增长10%,每台车的平均净利大幅上升 In recent years, the competition in China’s automobile market has become increasingly fierce. China Association of Automobile Manufacturers data show that from the end of 2006, sales of small cars began to decline significantly in early 2007, the economy car market appeared several competitive price cuts. Faced with this competitive pressure, Geely cut the retail price of its products by 5% to 10%. As a result, its sales volume increased 10% YoY, and the average net profit per vehicle increased significantly