今年三月,山西电影制片厂等单位出品的一部反映平民家庭生活的国产小片《高举·爱》在广州上映。《高举·爱》没有明星效应(主演、导演在国内知名度不高),没有传媒热炒,没有诱人的图文宣传资料,也无人提前组织广州的影院营销人员看该片。因此,该片公映之前默默无闻,我和青宫电影城的同事都不知道它有什么卖点, In March this year, a film made by Shanxi Film Studio and other units produced a domestically produced small piece entitled “Hold High and Love,” which reflects the lives of civilians in Guangzhou. “Hold high love” No star effect (starring, the director is not well known in the country), there is no media stir, there is no tempting graphic promotional materials, no one in advance to organize cinema marketers in Guangzhou to see the film. Therefore, before the release of the film unknown, I and colleagues in the Green City movie do not know what it has selling point,