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在新世纪来临的时候,英国《体育商业》杂志邀请到国际知名人士共同讨论了21世纪体育产业的发展趋势,其中有不少值得我们关注的地方。体育作为媒体的一种将会大放异彩 PLC媒体公司总裁让·保尔说,新世纪体育媒体的特点可以用“多样化”来形容。未来体育传媒的发展会给人们带来更多的乐趣。我们不再只是通过电视观看体育,而是要主动“消费体育”。媒体让人们在时空上以“前”和“后”两种方式来感受体育运动。这是体育协会、俱乐部和职业联盟在考虑电视转播权时需要加入的新原素,目的是让人们用各种可能的方式感受体育运动。除“现场直播”外,还应该有“个人电脑和个人数据库上的转播”、“各种数据的现场提供”;
In the new century approaching, the British “Sports Business” magazine invited international celebrities to discuss the 21st century sports industry trends, many of them worth our attention. Sports as a Media Will Shine Shine PLC Media CEO Jean Paul said the characteristics of the sports media in the new century can be described as “diversified.” The future development of sports media will bring more fun to people. We are no longer just watching sports through television, but to take the initiative to “consume sports.” The media allow people to experience sports in both “front” and “back” space and time. This is a new element to be added by sports associations, clubs and professional unions in their consideration of the rights to television, in order to allow people to experience sports in all possible ways. In addition to “live broadcast”, there should be “personal computer and personal database broadcast”, “all kinds of data on-site provide”;