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从商品流通体制的转换 ,买方市场的形成 ,消费需求的变化 ,中国加入WTO ,新经济的推动等方面分析了零售业变革的原因。从零售业所有制结构的多元化 ,社会化、组织化程度的提高 ,业态的多样化 ,交易方式的创新及管理现代化的角度说明了零售业的变革特点。
This paper analyzes the reasons for the reform of retail industry from the aspects of the conversion of commodity circulation system, the formation of buyer’s market, the change of consumer demand, China’s accession to the WTO and the promotion of new economy. From the angle of diversification, socialization and organization of retail ownership structure, diversification of formats, innovation of transaction modes and modernization of management, this paper expounds the characteristics of the reform of retail industry.