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随着我国经济的发展和人民生活水平的提高,国人对于体育赛事、体育事件的关注度也在不断提升。与此同时,观众对于体育节目的质量有了更高的要求,也希望体育节目在内容和制作形式上能有更多的创新。由于网络资讯的高速传播,观众对体育资讯传播速度的要求已经不那么突出了,相反,对于电视体育节目在内容深度、精度以及形式创新上则有越来越高的要求。所有这些就要求体育电视工作者在制作节目时能够主动去适应和调整,主动发挥创造力和创新精神,根据电视节目的传播规律,利用最新的技术手段制作满足观众需求的电视体育节目。《体育咖吧》就是这样一种尝试的结果。
With the economic development in our country and the improvement of people’s living standard, people’s awareness of sports events and sports events is also on the rise. In the meantime, audiences have higher demands on the quality of sports programs, and they also hope that sports programs will have more innovations in content and production. Due to the rapid dissemination of network information, audiences are less demanding on the speed of sports information communication. On the contrary, television sports programs have higher and higher requirements on content depth, precision and form innovation. All of these require that sports TV professionals should be able to adapt and adjust themselves proactively when making their programs. They should take the initiative to exert their creativity and innovative spirit to make television sports programs that meet the needs of the audiences using the latest technological means according to the transmission laws of television programs. “Sports Cafe” is the result of such an attempt.