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当下,随着新媒体技术继续优化发展,媒体格局总体呈现出多种媒体深度融合的“大视听”发展趋势。广电媒体应在新视听格局中发挥视听优势,主动出击,适应视听互联性,以互联共营/赢思维构建全新视听媒体;适应视听“流量”化,以动态视听体验引发IP现象级视听;适应视听时效提升,进一步“扁平化”架构,以“内容+技术”的实时场景契合用户视听需求;适应视听传播主体多元化趋势,集纳PUGC视听主体,促使视听信息的多元聚合。
At present, as the new media technologies continue to optimize and develop, the media landscape presents a trend of “big seeing and hearing” with the multi-media in-depth integration. Radio and television media should give full play to the advantages of audio-visual in the new audiovisual landscape, take the initiative to adapt to the interconnection of audiovisual networks, and build brand-new audiovisual media with the interconnected camping / winning thinking. Adapt to audiovisual “traffic ”, ; Adapt to audio-visual aging improvement, further “flat ” structure to “content + technology ” real-time scenes meet the user audio-visual needs; to adapt to the diversification trend of audio-visual communication subjects, to gather PUGC audio-visual subject, polymerization.