继门户网站和搜索网站之后,视频网站自2006年以来又在互联网上迅速崛起,其活跃的用户群和潜在的巨大传播能量,让人们日益关注到了这种新兴的网络传播媒介。然而在历经两年多的“大跃进”式的发展后,盈利模式僵化的我国视频网站却伴随着政策环境的变化而发生了一系列演变,如今已走到一个前程难卜的十字路口——有业内人士预言,我国90%以上的视频网站在未来两年中都将消失,最终只有数十家“寡 Following the portal and the search for websites, video sites have risen rapidly again on the Internet since 2006, with their active user base and potentially huge spread of energy that are attracting increasing interest in this emerging web media. However, after more than two years of ”Leap Forward“ development, China’s video website with a rigid profit model has undergone a series of evolutions along with changes in the policy environment. Now it has reached a crossroads with a long way to go - Insiders predict that more than 90% of China’s video sites will disappear in the next two years, and eventually only dozens of ”widowers