在群星璀璨的制药企业中,他不是耀眼的一个;在医药商品铺天盖地、药品广告狂轰滥炸的激烈竞争中,他却稳立潮头,新产品国内市场占有率达到70%,令曾经与之抗衡的日商望而却步;大输液、氧氟沙星滴耳液、注射液、甲硝唑注射液等主产品供不应求,这就是有着26年创业史的老牌企业——如皋市制药厂。循着拓荒者艰难跋涉的足迹,聆听着失败与成功激越的碰撞声,终于悟出了其中的真谛:败也营销,成也营销,营销是企业永恒的主题,是强筋壮骨的添加 He is not a dazzling one among the brightly-populated pharmaceutical companies. In the fierce competition of overwhelming medical products and drug advertisements, he has steadily risen to 70% of the domestic market for new products, Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan, Japan and Japan. Follow the footsteps of pioneers struggling to listen to the crash and the success of the collision of agitation, and finally realized the true meaning of which: defeat also marketing, marketing also is marketing is the eternal theme of the enterprise, is the strong reinforcement