当危机降临时,往往形成巨大压力。要摆脱危机,想消极躲避是避不开的,以硬碰硬会被危机压垮。这时就需要巧以应付,采取措施,把危机所形成的对我不利的态势巧妙转变并为我所用,形成借势反弹,不仅扭转危局,而且反败为胜。法国“碧绿液”矿泉水公司对危机的处理就采用了这一办法。该公司在1988年2月面临了一次危机的考验,美国食品及药物管理局宣布,经过对 When the crisis comes, it often creates tremendous pressure. To get rid of the crisis, one must avoid passive evasiveness. At this time, it will be necessary to cope with it and take measures to ingeniously change the situation of the crisis that is unfavorable to me and use it for my own purposes. This will create an opportunity to rebound and not only reverse the crisis but also defeat it. France’s “green liquor” mineral water company has adopted this approach to deal with the crisis. The company faced the test of a crisis in February 1988, the United States Food and Drug Administration announced that after