构建顾客需求知识模型是供应厂商需求响应决策关键,论文从顾客价值角度,分析了顾客需求问题结构特性,提出需求目标、需求个体能力和需求环境是影响顾客显性与隐性需求形成,导致感知价值差异的主要要素.在此基础上,建立了顾客需求状态转移过程性知识模型,以及知识模型的“规则+框架”表达模式. Constructing the customer demand knowledge model is the key to supply company’s demand response decision. From the perspective of customer value, the paper analyzes the structural characteristics of the customer demand problem, and proposes that the demand objective, individual demand ability, and demand environment influence the formation of explicit and recessive customer needs, leading to perception. The main elements of the value difference. Based on this, a process knowledge model of customer demand state transition is established, and the “rule + framework” expression model of the knowledge model is established.