品牌是中小农牧企业重要的无形资产,是竞争优势的重要来源。品牌创建是持续的、循序渐进的过程。中小农牧企业必须树立科学的品牌观念,深刻理解品牌创建对企业的重要作用,找准细分市场,确立好品牌定位,狠抓产品和服务质量,选择合适的品牌传播手段,就能创建有独特个性和魅力的品牌。 Brand is an important intangible assets of small and medium-sized farmers, an important source of competitive advantage. Brand creation is a continuous, step-by-step process. Small and medium-sized farmers need to establish a scientific brand concept, a profound understanding of the important role of brand creation for enterprises, identify the market segments, establish a good brand positioning, pay close attention to product and service quality, choose the right brand communication, you can create a Unique personality and charm of the brand.