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大众传媒虽然是传播和导向的有效手段,却经常有一些刻板印象和偏见在其中,例如性别歧视。央视春节晚会语言类节目是电视传媒中最为人们喜闻乐见的特别表演。有趣的是,央视的特殊地位和贴近群众的表演都没有使其脱离社会性别意识的泥沼。本文采用内容分析的方法,对总共三十一届的中央电视台春节联欢晚会的语言类节目进行研究。上述的研究结果在历史维度的刻板印象、时间维度的阶段划分、空间维度的情节取向以及逻辑维度的追根溯源中反映出传统社会性别的刻板印象依旧根深蒂固。更重要的是,春节晚会中所体现的社会性别偏见竟然呈增加趋势。新的性别制度应该建立在新的话语之上,结构上的性别平等意识还需得到重视和提高。
Although mass media is an effective means of communication and orientation, it often contains stereotypes and prejudices such as gender discrimination. CCTV Spring Festival Gala language program is the most popular TV media, a special show. Interestingly, neither CCTV’s special status nor its performance close to the masses has caused it to break away from the consciousness of gender. This article uses content analysis method to study a total of thirty-one CCTV Spring Festival Gala language programs. The above findings reflect the deep-rooted stereotypes of traditional gender in the stereotypes of the historical dimension, the phase division of the temporal dimension, the plot orientation of the spatial dimension, and the traceability of the logical dimension. More importantly, the gender bias embodied in the Spring Festival Gala actually showed an upward trend. The new gender system should be based on new discourse, and structural gender equality awareness needs to be given more attention and improvement.