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在对农村保险的几次调研中,我们发现基层公司对产品意见很大。那么农村保险的需求有哪些特点?农村保险的供给与需求在哪些方面不相匹配?供求出现矛盾的原因何在?农村保险产品开发应该秉持什么原则?目前可以采取哪些具体的产品开发策略?这些问题都值得探讨。
In several surveys on rural insurance, we found that grass-roots companies have great opinions about the products. So what are the characteristics of rural insurance demand? In what aspects do rural insurance supply and demand do not match? What are the contradictions in supply and demand? What principles should be adopted in rural insurance product development? What specific product development strategies can be adopted at present? These problems All worth exploring.