尽管在文化和立法上还存在不少障碍,欧洲人还是渐渐开始将目光投向了网站的个性化。 “个人化”如今在美国进行得如火如荼;不论是亚马逊书店依据用户的个人癖好推荐图书还是Excite News针对用户感兴趣的主题张贴文章,个人化越来越广泛地被用于提供最佳的顾客体验。 当隐私问题还是部分美国人心头挥之不去的阴影时,更多的人正在主动使用符合自己兴趣和习惯的个人化网页。根据一家从事互联网研究的公司Cyber Dia-logue的最新调查表明,29％的美国网民使用个人化的网页,而88％的人认为个人化是公司了解客户的最佳方式。 对网站自身来说,利用个人化技术进行的数据挖掘将产生一种新的高级行销 Despite many obstacles in terms of culture and legislation, Europeans are beginning to pay more attention to the personalization of websites. “Personalization” is now in full swing in the United States; whether it’s an Amazon bookstore that recommends books based on a user’s personal hobby or Excite News posts articles that are of interest to users, personalization is increasingly being used to provide the best customer experience . While privacy is still a lingering shadow for some Americans, more people are using personalized pages that match their interests and habits. According to a recent survey by Cyber ​​Dia-logue, an Internet research firm, 29% of U.S. Internet users use personalized web pages, while 88% consider personalization the best way for a company to know about its customers. For the site itself, data mining using personalization technology will lead to a new type of advanced marketing