电子商务的迅猛发展之势似乎给人一种错觉,网上交易可以无限制地降低成本,为企业带来丰厚利润。然而,事实并不这么简单,电子商务往往并不直接表现为企业盈利,甚至其经营成本还远远高于传统商务成本。电子商务可以提高企业的竞争优势和提高企业的管理水平,帮助企业获得世界市场的信息,这些无疑都具有重要意义。它对企业的作用是长远的、战略性 The rapid development of e-commerce seems to give people the illusion that online trading can reduce costs without limit and bring huge profits to the enterprise. However, the fact is not so simple. E-commerce often does not directly represent corporate profits, and even its operating costs are much higher than traditional business costs. E-commerce can undoubtedly improve the competitiveness of enterprises and improve the management level of enterprises to help enterprises gain the information of the world market. Its role in business is long-term, strategic