我们正在亲眼目睹企业和顾客之间象征性“婚约”关系的一场变革。毫无疑问,企业在开发某个产品或是进行某种创意时,参考顾客的意见已经不算什么新鲜事了。但是,日渐复杂的商业环境已经促使这一过程向着一种更有趣,甚至是更 We are witnessing a revolution in the symbolic “engagement” between the business and the customer. There is no doubt that consulting a customer’s opinion is nothing new when a company develops a product or does something creative. However, the increasingly complex business environment has prompted this process towards a more interesting and even more