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2008年是多事之秋。雪灾、地震等各种自然灾害不断,极大延缓了经济快速增长的步伐;国际上的美元贬值、国内的结构性通货膨胀,导致企业生产成本急剧增加;次贷金融危机波及中国、经济环境趋紧,中国的经济和企业感受到了前所未有的压力。如何根据现有情况,推断2009年经济形势,决定未来的宣传策略,是现阶段企业和电视媒体最关心的话题。
2008 is a happy event. The continuous natural disasters such as snowstorms and earthquakes have greatly slowed the pace of rapid economic growth. The international devaluation of the U.S. dollar and the structural inflation in China have led to a sharp increase in the production cost of enterprises. The financial crisis in subprime loans has spread to China, Tightly, China’s economy and enterprises have felt the unprecedented pressure. How to infer the economic situation in 2009 and decide on the future publicity strategy based on the current situation is the topic most concerned by enterprises and TV media at this stage.