在医学期刊市场化过程中,必须根据读者对象,期刊的品牌特色如栏目设置、文章类型,期刊的发行方式与发行范围等进行准确的市场定位,并在市场竞争中不断进行调整。在准确的市场定位基础上,医学期刊应以读者为核心,努力寻找新的、潜在的读者市场,通过发挥期刊的引领和导向作用,形成适合本刊发展的新的市场。 In the process of marketization of medical journals, we must accurately locate the market according to the audience of the readers, brand features of the journals, such as column settings, article types, issue methods and scopes of issue of journals, and constantly adjust them in the market competition. On the basis of accurate market positioning, medical journals should focus on the readers and strive to find new and potential readers’ markets. Through the guidance and guidance of journals, medical journals should form a new market suitable for the development of this journal.