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典型宣传是一种强势宣传,在“碎片化”传播趋势已经渐成气候的当今社会,典型宣传媒介的碎片化、受众的碎片化、内容的碎片化表现的尤为明显。本文从传播主体、传播语言特点、传播模式上探讨典型宣传的“碎片化”传播,认为典型宣传“碎片化”传播要着力解决三个问题:“碎片化”内容的打造;典型宣传“碎片化”传播与强势宣传的互相补充;典型宣传“碎片化”传播的规制。
The typical propaganda is a kind of strong propaganda. In today’s society where the tendency of dissemination has become more and more popular, the fragmentation of typical media, the fragmentation of the audience and the fragmentation of the content are particularly obvious. This paper explores the “fragmentation” of the typical propaganda from the perspective of the main body of communication, the characteristics of the language of communication, and the mode of communication. It is believed that the typical propaganda “fragmentation” should focus on three issues: the creation of “fragmented” content ; Typical propaganda “fragmentation ” of the dissemination and strong propaganda complement each other; typical propaganda “fragmentation ” regulation of the spread.