论文部分内容阅读
先进技术的发展推动着各个行业以不同的方式前进着,以便在与同行的竞争过程中成为佼佼者。电视媒体的转型便抓住了这一时机,表现为新的网络媒体代替了传统的电视媒体,于是,电视媒体开始了转型之路。文章以新形式下新型媒体发展与传统媒体的弊端相比,进而提出新媒体的优势和传统媒体的劣势,分析问题,提出传统媒体的转型方向。在新的时代背景下,传统媒体跟随主流,但也不要随波逐流,坚持在创新中求发展。
The advancement of advanced technologies drives various industries to move forward in different ways so that they can become leaders in their competition with their peers. The transition of the television media took this opportunity by showing that the new online media replaced the traditional television media. As a result, the television media started its transformation. Compared with the shortcomings of traditional media in the new form of the development of new media, the article puts forward the advantages of new media and the inferiority of traditional media, analyzes the problems and proposes the transformation direction of traditional media. In the new era background, traditional media follow the mainstream, but do not drift, insist on innovation and development.