现代旅游业的迅猛发展满足了旅游者日益增长的物质和文化需求。旅游的发展促进各文化的相互交流,各文化之间的差异却又阻碍了这种交流,而旅游业涉及行业广泛,消费群体所属的文化也呈现多样性。因此,旅游业的发展需要旅游翻译人员的参与,并且越来越多的翻译理论研究者开始了翻译的文化因素研究。 The rapid development of modern tourism to meet the growing tourist and material and cultural needs. The development of tourism promotes the exchange of cultures, and the differences among cultures hinder such exchanges. The tourism industry involves a wide range of industries and the culture to which consumers belong is also diverse. Therefore, the development of tourism needs the participation of tourism translators, and more and more translation theory researchers begin to study the cultural factors of translation.