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2002年11月,日本柯尼卡株式会社决定以中国东北为先遣市场,推出柯尼卡 KD 系列数码相机。这是柯尼卡公司为全面进入中国数码市场投下的第一枚重要棋子。沈阳龙邦国际广告有限公司(以下简称“龙邦国际”)在与众多国际性广告公司的竞标中力拔头筹,取得了柯尼卡 KD 系列数码相机在东北地区的上市推广项目。但拿到项目的兴奋随即被面临的严峻问题所取代。柯尼卡 KD 系列数码相机此次的推广区域是东北区四个一级市场:沈阳、大连、长春、哈尔滨。在品牌基础上,专项小组对区域市场所做的调查结果表明,“
In November 2002, Konica Corporation of Japan decided to launch the Konica KK series digital camera with a preferential market in northeast China. This is the first major Konica player to invest in China’s digital market. Shenyang Longbang International Advertising Co., Ltd. (hereinafter referred to as ”Long Bang International“) made great efforts in bidding with many international advertising agencies and obtained the listing promotion project of Konica Konica series digital cameras in the northeast region. But the excitement of getting the project was immediately replaced by the harsh problems it faced. Konica Minolta KD series of digital cameras to promote the area is the Northeast four primary markets: Shenyang, Dalian, Changchun, Harbin. Based on the brand, the survey conducted by the ad hoc group on the regional market shows that ”