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产品开发在企业中是一项具有十分重要意义的工作。要搞产品开发,必然会使企业面临着经营风险,这是企业由生产型转变为生产经营型所不可回避的问题。因为当前企业的“变型”是在商品生产较为发达,社会必需产品不断充裕,而人们对商品经济和市场调节缺乏正确认识的情况下变的;再则企业刚进入这种变的形势,对市场、对社会的需求,一下子很难有准确的预测。
Product development is a very important task in the enterprise. To engage in product development will inevitably cause companies to face operational risks. This is an unavoidable issue for enterprises to change from production to production. Because the current “variation” of the company is in the more developed commodity production, the necessary products of the society are constantly abundant, and people lack the correct understanding of the commodity economy and market regulation; then the company has just entered such a changing situation and the market. As for the needs of society, it is difficult to predict accurately.