目前,全国各类电视台已有2000多家,节目源或信息源都远未跟上频道资源的扩张。特别是高质量节目的缺乏成为许多电视台的发展瓶颈。在中国电视业深度变革的今天,电视人需要明确一种新的意识,即如何充分利用社会力量来策划、宣传、制作节目。它是保证投入产出比达到最优的外部保障,也是在短期内树立频道整体形象的有力手段之一。这实际上是用市场经济手段对社会电视资源进行合理配置。一、为什么提出这样一种说法?基于三方面的考虑:1、频道经营的需要 At present, there are more than 2,000 TV stations of all kinds in China, and program sources or sources are far from keeping up with the expansion of channel resources. In particular, the lack of quality programming has become a bottleneck for the development of many television stations. In today’s profound changes in the television industry in China, television people need to be clear about a new sense of how to make full use of social forces to plan, promote and produce programs. It is to ensure that the input-output ratio to achieve the best external security, but also establish a channel in the short term the overall image of a powerful tool. This is actually a reasonable allocation of social television resources by means of market economy. First, why put forward such a statement? Based on three considerations: 1, the need for channel management