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对于稍有市场感觉的西安人而言,西安商品零售业经营的“业态”(可以简单地理解为经营方式)的巨大变化是有目共睹的。其标志性的变量即是传统百货商场数目锐减,代之而起的是大型的仓储式超市和各种专卖店,传统百货业“独领风骚”的盛况不再,而是各色“业态”的并立。面对这一眼花缭乱的变化,西安百货业将如何应对?新兴“业态”中隐藏的危机又是什么?针对此问题笔者进行了调查。
For a little market-minded Xi’an, the huge changes in the “format ” (which can be simply understood as the mode of operation) of the retail operation in Xi’an are obvious to all. The landmark variable is the sharp drop in the number of traditional department stores, replaced by large-scale warehouse-style supermarkets and stores, the traditional department store “dominate ” grand occasion is no longer, but the color “Form ” of the legislation. In the face of this dazzling change, Xi’an department store industry will be how to deal with? Emerging “format ” What is the hidden crisis? I conducted a survey against this issue.