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民生新闻的出现具有深刻的时代背景。它是执政为民、以人为本的执政理念在新闻实践中的体现,是当代社会民主进程加快、传媒产业化竞争加剧、媒介功能发生重大转换的产物,也是社会新闻在新时期“三贴近”语境下与时俱进的结果。民生新闻的最本质特征是其平民视角、民生内容、民本取向。文章从民生新闻的内在涵义出发,分析了民生新闻兴起的原因、特点和发展趋势。
The emergence of people’s livelihood news has profound historical background. It is a manifestation of the concept of governing for the people and the people-centered governing in the practice of journalism. It is the result of the acceleration of democratization in the contemporary society, the intensification of competition in the media industry and the major conversion of media functions. It is also a result of the social news in the new era. The result of keeping pace with the times under the context of. The most essential feature of people’s livelihood news is its civilian perspective, livelihood content and people orientation. Based on the inherent meaning of livelihood news, the article analyzes the reasons, characteristics and development trends of the livelihood news.