春节是团圆的日子,也是国人内心最敏感的日子。有人说,辛苦一年就为春节这几天。全国上下探讨这样一个没有代沟的共同话题的时机,恐怕每年也只有这么一次。品牌主在这时候当然不能闲着,凡是能跟春节、春晚、过年沾上边的,都有可能在极短的时间内迅速传播成为红遍全国的讨论话题。而对于乡镇、农村市场,春节也是一个绝佳的营销机会。下面让我们来细数2014马年春节最热的品牌营销案例。 Spring Festival is a happy day, but also the most sensitive day in the hearts of the people. Some people say that hard year is the Spring Festival this few days. The time to explore such a common topic without any gap between the whole country and the country is probably the same once a year. Of course, the brand owner can not idle at this time. Anyone who can talk to the Spring Festival, the Spring Festival Evening, or the New Year is likely to spread rapidly throughout the country in a very short period of time. For the towns, rural markets, the Spring Festival is also a great marketing opportunity. Let’s take a look at the hottest brand marketing case for the 2014 Spring Festival.