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本文主要探究了生态服饰在激情消费管理、客户关系管理、渠道管理三方面的营销策略。激情消费是这个时代的市场上一种主要消费方式,客户关系和渠道是生态服饰营销上最容易碰到的管理问题,为了提高企业竞争力,我们应重视生态服饰在这三方面上的营销策略。
This article mainly explores the marketing strategies of ecological apparel in terms of passion consumption management, customer relationship management and channel management. Passion consumption is a major consumption mode on the market in this era. Customer relations and channels are the most easily encountered management problems in ecological apparel marketing. In order to improve the competitiveness of enterprises, we should pay attention to the marketing strategies of ecological apparel in these three aspects .