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据日本《产经新闻》8月1日消息,伦敦奥运将给日本带来8037亿日元(约653.7亿元)经济效益。相比08年北京奥运减少三成。但日本选手表现出众的话,或将增加414亿日元(约33.7亿元)。报道称,伦敦奥运开幕,日本商家纷纷开展促销活动。各大便利店鉴于深夜在家观看比赛的人较多,将下酒菜等小吃降价销售。体育用品生产厂家期望与日本选手的制服、泳衣同款的商品能够大卖,开出特设卖场。日本电通总研估算“奥运经济”规模将
According to Japan’s “Sankei Shimbun” August 1 news, the London Olympics will bring Japan 803.7 billion yen (about 65.37 billion yuan) economic benefits. Compared to 2008, the Olympic Games in Beijing will be reduced by 30%. However, Japanese players outstanding performance, or will increase 41.4 billion yen (about 3.37 billion yuan). Reported that the opening of London Olympic Games, Japanese businesses have carried out promotional activities. Major convenience stores in view of the late night at home to watch the game more people, bar snacks and other snacks will be reduced sales. Sporting goods manufacturers expect Japan’s uniforms, swimsuits with the same paragraph of the goods can be sold, set out ad hoc stores. Japan Telecom’s research estimates “Olympic economy ” scale will be