论文部分内容阅读
1989年,在中国北京中央电视台的大堂里,一个戴着一副宽边眼镜,留着整齐的小胡子,头上大片黑发夹杂着丝丝银发的中年人在那默默等了好几个小时,他手里一直拿着几盒录像带。当时的他也不知道这几盒录像带将会带来什么,后来证明,正是这几盒录像带,成为了NBA打开中国市场的敲门砖,而这位中年人,就是将在2月1日迎来上任27周年的现任NBA总裁大卫·斯特恩。从那年起,中央电视台以每周集锦的方式开始了对于NBA的报道。当以乔丹为代表的众球星眼花缭乱的球技、特有的激情、精彩的灌篮呈现在中国观众眼前时,大家不禁惊呼:“篮球竟然可以这样打的!”
In 1989, in the lobby of China Central Television in Beijing, China, a middle-aged man with wide-brimmed glasses and neat mustache, a large black hairpins, and silky-headed silver hair waited in silence for hours He has been holding a few boxes of video in his hand. At that time, he did not know what these boxes of video tapes would bring, and later proved that it was these boxes of videotapes that became the stepping stone for the NBA to open the Chinese market. The middle-aged man, on the 1st of February, David Stern, the incumbent NBA president to come 27 years in office. Since then, CCTV started its coverage of the NBA on a weekly basis. When Jordan as the representative of the dazzling array of players skills, unique passion, exciting dunk show in front of the Chinese audience, we can not help but exclamation: "basketball can hit it this way!