企业境外参展是参与国际竞争,实现“走出去”战略的重要手段之一,同时也是“知己知彼”,寻找差距,确立企业发展目标的重要商务活动。近年,大量中国企业积极赴日参展,取得显著成果,如何选展、参展,一些成功经验值得总结。 Enterprises participating overseas are one of the important means of participating in international competition and realizing the strategy of “going global”. They are also important business activities of “knowing each other’s interests and knowing each other’s interests”, finding gaps and establishing the goal of enterprise development. In recent years, a large number of Chinese enterprises have actively participated in the exhibition in Japan, achieved remarkable results. How to choose exhibitions and participate in the exhibitions? Some successful experiences are worth summarizing.