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2003年,中国电视广告总收入达255.04亿元,比上年增收24亿元多。但是,省级电视台与省会城市电视台,东部城市与西部城市电视台的广告收入差距明显,竞争十分激烈,它从一个侧面反映出我国城市经济发展的不平衡。作为对当前中国媒介改革总体趋势的理论描述,在某种向度上,媒介产业发展已成为媒介实践与理论界的共同话语。对其研究也经历了从假设到实证,再到深化的阶段。与此同时,不可避免地遇到了新的理论课题。付费电视拿什么“吆喝”?对国内正在积极推行数字付费电视的各媒体来说,技术平台的搭建是必要的,但更重要的是内容源的充实。
In 2003, the total revenue of TV commercials in China reached 25.504 billion yuan, an increase of 2.4 billion yuan over the previous year. However, the difference between the advertising revenue of the provincial-level TV stations and the provincial-level city TV stations, the eastern cities and the western city-based television stations is obvious and the competition is fierce. From one aspect, it reflects the imbalance in the economic development of our cities. As a theoretical description of the current general trend of media reform in China, in a certain dimension, the development of the media industry has become a common discourse between media practice and theorists. His research also went through from assumptions to positivism to deepening. At the same time, inevitably encountered a new theoretical topic. Pay TV What For domestic media is actively promoting the digital pay TV media, the technical platform to build is necessary, but more important is the enrichment of the content source.