品牌定制剧作为一种全新的营销手段发挥着极大的作用。在科鲁兹11度青春的推广中仍然存在一个问题:如何将电影热潮与消费者品牌共振进行有效融合以《老男孩》为领军的科鲁兹11度青春电影运动正在成为一次流行文化热潮。无数来自“80后”、泛“80后”的人群在一睹影片之后,洒下热泪,同时也记住了科鲁兹这个有些陌生的名字。 Brand custom drama as a new marketing tool plays a great role. The Cruise 11 Degree Youth Promotion There is still a problem: How to effectively integrate the film boom and consumer brand resonance The “old boy” as the leader of Cruze 11 youth film movement is becoming a popular culture craze. Numerous people from the “80 after ”, pan “80 ” after the crowd saw the film, shed tears, but also remember the Cruze some strange name.