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时装公司发展的未来将是怎样?几乎所有的品牌公司都在探索这个问题。超越原有的狭隘,突破传统的局限,越来越多的大品牌在寻求跨界合作,汲取新鲜血液。正如人们所说:“伟大的设计在实验室产生,而伟大的产品在营销部门产生。”在时尚圈如火如荼的跨界合作中,精彩至极的产品与噱头背后,更多的是品牌之间放下彼此的门槛,在市场的适者生存中互相容纳,撞击出合作与双雇赢的火花。“Cross over”(跨界合作),作为当今时尚界最炙手可热的字眼,指的是两个不同领域的合作。现在,它更代表一种新锐的时尚态度和生活方式,伴随新与旧、东与西,不断地变化和转换,激发出创意者的激情,挑战着我们的视觉。
What will be the future of fashion company development? Almost all brand companies are exploring this issue. Beyond the original narrowness and breaking through the limitations of tradition, more and more big brands are seeking cross-border cooperation and drawing fresh blood. As people have said: “Great designs are produced in the lab, and great products are produced in the marketing department.” In the fierce cross-border cooperation in fashion circles, behind the exciting products and gimmicks, more are the brands. They lay down their thresholds and accommodate each other in the survival of the fittest, which sparks the spark of cooperation and dual employment. “Cross over” (cross-border cooperation), as the hottest word in the fashion industry today, refers to cooperation in two different fields. Now, it is more representative of a cutting-edge fashion attitude and lifestyle, with new and old, East and West, constantly changing and transforming, inspiring the passion of creative people and challenging our vision.