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互联网在出租车行业的渗透使得传统出租车行业出现了新的变革,有多家公司依托移动互联网建立了打车软件服务平台,降低了传统出租车行业中信息不对称的程度,其推出的补贴方案既达到了企业推广的效果也在一定程度上缓解了“打车难”的问题。我们通过虚拟变量回归模型分析出租车补贴方案是否对“缓解打车难”有帮助,出租车补贴方案的有与无可构建一个虚拟变量,并作为解释变量引入多因素衡量“打车难”指标的数学模型,通过回归模型的判定系数和显著水平分析某公司的出租车补贴方案对“缓解打车难”有一定的帮助。
The infiltration of the Internet in the taxi industry makes the traditional taxi industry a new change has taken place, many companies rely on the mobile Internet to establish a service platform for taxi software, reducing the traditional taxis in the degree of information asymmetry, the introduction of subsidies program Both to achieve the effect of business promotion also to a certain extent, ease the “taxi difficult ” issue. We use the dummy variable regression model to analyze whether the taxi subsidy program is helpful to “ease the taxi hit hard”, and there is nothing to build a dummy variable in the taxi subsidy program, and as an explanatory variable to introduce a multi-factor measure “The mathematical model of the indicator, through the regression coefficient of the coefficient of determination and a significant level of analysis of a company’s taxi subsidy program ” ease the taxi difficult "have some help.