全球快餐“巨无霸”麦当劳,最近公布了其上市37年来的首次季度亏损:在2002年第4季度,麦当劳每股亏损27美分。在此之前,麦当劳已宣布关闭全球175家经营不佳的快餐店,裁员400人到600人,同时撤出中东和拉丁美洲3个国家的业务,停止在4个国家的“圈地”项目。食谱太单一顾客吃腻了目前,麦当劳的高层管理者大多是在尼克松当总统时候就在麦当劳工作了。麦当劳董事会15个成员中2/3是现任或前任的经理、推销员和原料供应商。麦当劳信奉的“家庭哲学”为公司造就了一个忠心耿耿的气氛,但同时也极大地削弱了管理者的进取心。由于思想保守,麦当劳高层长期缺乏一种危机意识,而是更愿意躺在旧有的辉煌成就上,妄自尊大,不思进取。麦当劳的保守思想在经营上表现为 McDonald’s, the global fast food giant, recently announced its first quarterly loss in 37 years of listing: McDonald’s lost 27 cents a share in the fourth quarter of 2002. Prior to this, McDonald’s has announced the closure of the world’s 175 poorly run fast food restaurants, layoffs 400 to 600 people, while withdrawing from the Middle East and Latin America, three countries to stop the business in 4 countries, “enclosure” project. Recipes too greasy to eat a single customer At present, most of McDonald’s top managers in the Nixon when the president worked in McDonald’s. Two-thirds of McDonald’s board of 15 members are current or former managers, salespeople and suppliers of raw materials. McDonald’s believes that “family philosophy ” for the company to create a loyal atmosphere, but also greatly undermining the manager’s ambition. Due to conservative thinking, McDonald’s senior lack of a long-term sense of crisis, but more willing to lay in the old glory, arrogance, enterprising. McDonald’s conservative thinking in the performance of the business