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证书简介:由国家劳动和社会保障部统一颁发的《营销师国家职业资格证书》,是市场营销高级管理人才的“身份证”。在国家职业标准中,营销师(推销员)是指从事商品、服务推销的人员,要求语言表达能力和人际交往能力强。同时营销师职业资格认定考试内容参照国际标准设计,包括市场调查与分析、营销策略与营销活动管理、产品与价格管理、渠道管理、促销管理、销售管理、网络营销管理等7大模块。考试分笔试、口
Certificate Description: The National Labor and Social Security issued by the unified “marketing division national vocational qualification certificate” is a marketing senior management personnel “ID card.” In the national occupational standards, marketing division (salesman) refers to those engaged in the sale of goods and services, requiring language skills and strong interpersonal skills. At the same time, the content of the qualification exam of marketing division refers to the international standard design, including seven major modules such as market research and analysis, marketing strategy and marketing campaign management, product and price management, channel management, promotion management, sales management and network marketing management. Examination score test, mouth