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日本的每家报社都有强大的销售网络,每个网络上的发报点仅销售一家报纸,发报点靠发行这一家报纸来维持生计,因此他们能竭尽全力扩大发行量,在日本各报的激烈竞争中,专卖制是维持庞大的报纸发行量的一个极为重要的组成部分。 专卖体制下的发行系统 30多年前,《朝日新闻》、《读卖新闻》、《每日新闻》的发行量都是400万份左右,但到1997年,《朝日新闻》为837万份、《读卖新闻》1017万份,《每日新闻》则仍维持在394万份上下。《朝日新闻》及《读卖新闻》的发行量能迅速增长的一个
Every newspaper in Japan has a strong sales network, with the haircuts on each network selling only one newspaper, the newspapering point of living by issuing a newspaper, so they can make every effort to expand the circulation of newspapers in Japan In the fierce competition, the monopoly system is an extremely important part of maintaining a huge newspaper circulation. The distribution system under the monopoly system Over 30 years ago, the circulation volume of the “Asahi Shimbun,” “Yomiuri Shimbun,” and “the daily news” was about 4 million. By 1997, however, Asahi Shimbun was 8.37 million copies, 10.17 million copies of the Yomiuri Shimbun and Daily News maintained at 3.94 million copies. One of the rapidly growing circulation of “Asahi Shimbun” and “Yomiuri Shimbun.”