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广汽丰田,这家曾经凭借凯美瑞创造了“中国车市的神话”的汽车公司,如何反思过往作为,审视现在新的机遇,并进行强有力的挑战?2003年3月的一天,广东省副省长汤炳权同服部一起吃饭,席间,后者突然接到广汽集团董事长张房有约他隔天会面的邀约。服部觉得有些诧异,因为自己“根本就不认识他”。彼时,本田汽车正在与东风寻求合资,广州市政府很不高兴,于是授意广汽与丰田“加强联系”。第二天,两人相约在南沙打高尔夫球,这正是服部最喜爱的运动。张房有将“首次谋面”的日本客人带到了现在广丰南沙工厂的所在地。服部说:“如果你们能够答应丰田提出的土地条件,(合资)是可以考虑的。”很快,双方达成了一致。
GAC Toyota, the car company that once created the “myth of China’s automobile market” with Camry, is trying to reflect on the past and examine new opportunities now and make powerful challenges. On the day of March 2003, the deputy of Guangdong Province Governor Tang Pingquan eat with the service department, during the dinner, the latter suddenly received the Guangzhou Automobile Group Chairman Zhang Fang about his appointment the next day. Department of clothes felt a bit surprised, because “do not know him ”. At that time, Honda Motor Co. was seeking a joint venture with Dongfeng, Guangzhou city government is very unhappy, so inspired Guangzhou Automobile and Toyota “to strengthen contact ”. The next day, the two met in Nansha playing golf, which is the most favorite exercise clothing department. Zhang Fangyou will be “for the first time to meet ” Japanese guests to the present Guangfeng Nansha factory location. Hattori said: “If you can agree with Toyota’s proposed land conditions, (joint venture) can be considered.” "Soon, the two sides reached an agreement.