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创业之初,他说:诚品不只是卖图书,更主要的是“卖阅读”。他就是诚品的董事长吴清友。他拥有时代责任感,在图书经营方式上另辟蹊径。中国人读书太少,在法国,2003～2011年人均纸质阅读量增加了6.5本。而2011年我国18～70岁的国民人均却只有4.35本,且其中77%还是教材教辅类图书。吴清友就是要让国民多读一些有内涵的纸质图书。不少朋友曾提醒他:“你要尽责任却赚不到钱,书店还怎么开得下去?”可不是,诚品书店开办一年,亏损;第二年,依然赔本。他却一次又一
At the beginning of the venture, he said: Eslite is not just selling books, but more importantly, “sell reading.” He is Wu Qingyou, chairman of Eslite. He has a sense of responsibility in the era and he is on the cutting edge of how books are managed. Chinese people read too little. In France, per capita paper readings increased by 6.5 books from 2003 to 2011. In 2011, the average per capita of 18 to 70-year-old Chinese citizens was only 4.35 books, and 77% of them were still textbooks. Wu Qingyou is to let the people read more books with connotations. Many friends had reminded him: “You have to take responsibility but you can’t make money. How can the bookstore go down?” No, Eslite Bookstore opened for a year and lost money. In the second year, it still lost money. He did it again and again